DELL TECHNOLOGIES WORLD
Bigger audience. Bigger deals. Bigger revenue.
Dell Technologies
If you’ve sat down in front of a computer in the past 40 years, then dude, you’re getting who Dell is. What started as a PC venture in a Texas dorm room has grown into a global technology juggernaut delivering devices and solutions from a family of companies across the entire compute spectrum, from client PCs and peripherals to AI-enabling data center hardware, security and services.
Dell Technologies relies on Opus Creative for guidance and execution of a full creative campaign strategy of audience acquisition for their flagship customer and partner event, Dell Technologies World.
Get ‘em to the door.
Dell Technologies World, their flagship event that happens annually in Las Vegas, brings together customers and partners from across the spectrum of verticals to explore and celebrate the latest in transformative business technology—from AI solutions to edge to the cloud and back again. So, what if nobody showed up to the party? How embarrassing! Dell’s needs demand a solid recruitment strategy to pull potential attendees through the funnel from awareness to attendance.
From crisis to confidant.
An eleventh-hour phone call in 2016 asking for help with an emergency website retool has grown into a trusted relationship. We have grown to work with a broad range of internal groups, facilitating communication by sitting down at the table with leadership, brand, members of the sales organization, digital teams, global outreach and comms planners, advertising and social media experts.
Success. Opus Creative met 109% of the registration goal.
More than a process, it’s a program.
Years of working in the technology space, with tech-savvy audiences, has given us a deep understanding of what works and how to recognize when things need wrenching. Together we have developed a program that leans on our expertise in messaging, B2B copywriting, web development, newsletter comms, paid advertising and social media. We put together a global-targeted strategic calendar plan for deployment and develop content that waterfalls down through the respective teams, grabbing hearts and minds of prospective attendees and converting sales along the way
Registration numbers don’t lie.
Best-laid plans are little more than hollow hopes without solid results. Opus Creative over-delivered on our promise, exceeding the 2024 target by over 1,000 attendees. Our combined campaign efforts resulted in 8,907 paying Dell Technologies customers and partners walking through The Venetian doors in Las Vegas. Not only did we exceed our goal by nearly nine percent, attendance was 2,600 people larger than the previous year’s goal.
Opus Creative actively A/B tests our messaging and outbound campaigns, applying learned analysis to both our creative and management approach, all with an eye to speed a path to registration and achieving client goals.
